artificial intelligence applications
ideation and consulting Inventor, programmer and behavioral psychologist Bill Hutchison developed an extraordinary artificial intelligence model and was experimenting with potential applications using the 'Roomba' robot vacuum cleaner from iRobot® as a platform. In order to banish any lurking notions of impossibility and open our minds wide to what applications could exist, we generated this visual-lingual map. Unexpected conceptual combinations release the power of our subconscious genius and spontaneous new ideas then arise. The images and words on this map were used to trigger this process.

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